About Us

Dye Sublimation Printing is a process of applying a heat sensitive ink to fabric which permanently dyes the fabric. This involves printing the inks onto a specialised paper which is then laid onto the fabric and run through a heat press at a high temperature and pressure. The ink is then transferred permanently into the weave of the fabric.

Our Managing Director, Chris Smith, was a former Test Cricketer for England & then Chief Executive of the Western Australian Cricket Association (WACA) for 7 years. In 2000, he purchased Embroidery WA, and at the time the company had 2 staff members. Embroidery WA now employs 20 staff and embroiders over 15,000 garments every week…and has done so for many years.

Having experienced our own difficulties with Dye Sublimated sports clothing, Chris embarked on this new venture with the intention of simplifying & perfecting the process.

We opened our doors in 2013 & we are extremely proud of our growing reputation for quality, consistency & quick turnaround times. Our customers tell us that we are the most reliable manufacturer of this type of sports clothing in Australia. Our staff turnover is almost zero and has been for many years…as a consequence of this you are assured of dealing with the same staff year after year.

1. MADE IN AUSTRALIA – Every part of our production process takes place here, thus providing our clients with an entirely Australian made product.
2. QUALITY – We have invested heavily in state of the art equipment, ink & fabrics. Our dye sublimation papers and inks come from Europe and our fabrics have undergone extra moisture wicking & antibacterial treatments than is normal; the result is that our garments are fantastic to wear in even the hottest conditions.
3. TURNAROUND TIMES – We provide consistent turnaround times of 4 weeks or less from artwork approval. very urgent orders can be accommodated depending on timings & current workload (surcharges apply).
4. RELIABILITY – We believe we are the most consistently reliable manufacturer in Australia and this is the view of our customers.
5. FLEXIBILITY – Top up orders can be processed with a minimum of 10 units (this can cover a range of sizes).
6. ARTWORK – If your first order exceeds 50 units we will not charge a setup fee. The transfer of an existing design will be free to setup.
7. IN-HOUSE GRAPHIC DESIGNERS – We provide a personal experience, whereby you are able to work directly with our in house graphic designers to create your perfect, specialised unique garment (we can also do this via video conferencing if you prefer). We can also provide a printed fabric panel of your design so you can be confident with the artwork prior to full production.